Industry Partners

De Lorenzo

De Lorenzo

De Lorenzo was established in 1987 by Vincent and Anton de Lorenzo, two of Australia’s most influential hairdressing identities since 1945. Today we continue to operate as a family owned business with their sons Anthony, Chris and Vincent de Lorenzo leading the company.

Staying true to its core values, De Lorenzo has always had a natural approach to haircare and continue to develop and manufacture all of its products on Australian shores, proudly supporting Australian jobs and local economy. With new technologies and our natural philosophy, we are dedicated to providing professional hair salons with the best quality products in an environmentally responsible way. We use Certified Organic ingredients that are sustainably farmed and wild-harvested whenever possible.

Our passion lies in creating natural based and prescriptive ranges that deliver quality haircare solutions along with the best service and support for our salons, clients and their business. At De Lorenzo, we never compromise on passion, are big enough to compete but small enough to care.

De Lorenzo has always had an ethical approach to haircare.
Our mission is to provide professional salons with the best quality, natural based haircare, manufactured in an environmentally responsible way.

We use certified organic ingredients that are sustainably farmed and wild-harvested wherever possible. We strongly oppose animal testing, are CCF listed ( and we don’t use ingredients of animal origin.

  • Plant ingredients
  • No animal testing or ingredients
  • No Petrochemicals
  • Quality Endorsed Company
  • Australian made & owned.
De Lorenzo - Environmentally Sustainable

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Geoffrey Herberg Education

Geoffrey Herberg Education GHA Excellence in Education Award Winner

A talented all-rounder he strives to share his knowledge and skill in the areas of cutting coloring and styling, as well as business building and communication (having run his highly acclaimed salon Chemistry for Hair for 15 years). with his warm and friendly disposition Geoffrey is most definitely a teacher, not a preacher .

Geoffrey has had his work published globally and is recognized globally within his roles as an ambassador for many different companies.

Geoffrey has  worked in various segments of the hair industry and collectively have a broad understanding of the hairdressing world, including a strategic approach to business and education.

“Our many areas of expertise enable us to deliver more than just traditional hairdressing skills and include education that is often overlooked in salons such as business building, communicating effectively and attitude,”

With his warm and friendly disposition and flexible program structure, Geoffrey is most definitely a teacher, not a preacher. His favorite philosophy?

“If you can’t explain it simply, then you don’t understand it well enough.” – Albert Einstein

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